PayPal Service Charge with Steam wallet card???

[i-00]

Hi, I'm trying to help my friend who is non English speaker. She tried to sell a product worth $500 on online, and PayPal says she should put the transaction number to get the money to her account. So, she sent the product, got the transaction number, then tried to get the money. She got emails to wait about 2-3 business days, then now she got an email saying she needs to buy $100 steam wallet card to complete the transaction. I said that sounds like a scam, but once I saw this screen shot of the email, it kind of seems legit. She already sent her product, and didn't get money yet. We don't know what to do now. The paypal customer service didn't get a phone call at all, so I'm asking this in here. Please help!

[kernowlass]

@i-00 

THE WHOLE LOT IS A SCAM.

SCAM.

They encourage you to accept a 'direct' Paypal payment and may ask you to send the item internationally.
No funds or activity of the transaction shows in your Paypal account and any emails 'may' go into your junk/spam folders.

You will get/got a "fake" email that looks as though it is from paypal.....it isn't because they don't actually have a Paypal account and have no intention of paying you.
It will say the buyer has paid ...you won't have been paid.
They will tell you that the payment is released when you provide paypal with a tracking/shipping number......this won't happen.

Once you have become a victim they may try again with more fake Paypal emails with other 'reasons' that you must send them a payment for custom fees, account upgrade or releasing funds, anything they can think of to scam you again. 

Paypal NEVER tell you to send an item before the payment is showing in your paypal account.
Paypal do not tell you to send trackable, they advise it for selling protection but it is not compulsory.
Paypal NEVER expect you to use a rival money transfer service eg Moneygram or Western Union etc.

Paypal certainly do not expect sellers to send any money especially another companies gift cards to release funds.