I fell for this scam as well. I at least got a small box with a cheap ring on a chain. I couldn't find the record of transaction in my account page, so I called the customer service number. Selecting "item different from what was ordered" got me to speak to a person. It only took a couple minutes on hold before reaching someone. While I couldn't use the Paypal website to dispute, the payment confirmation email has a transaction ID that they can use to track it. Initially, I was told up to ten days before they formally decide the dispute (to give the seller a chance to rectify), I got the refund email confirmation almost immediately. I suspect the scam has generated a big enough log of complaints that they know how it will end. If I interpret what I was inferred by the service rep, the reason the dispute gets denied often by Paypal is that the "link" to the Paypal site seems to let you make the payment without officially logging in. useful knowledge going forward.
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